The Power of Promotional Products
Recipients of promotional products remember the advertiser's name. A study by Schreiber & Associates (Peoria, IL) showed that 39 percent of the people receiving a promotional product could recall the name of the advertiser as long as six months after they received it.
Promotional products are ideal for creating awareness among a selective audience. Southern Methodist University conducted a study to measure attendee awareness of product demonstrations in three university communities. They found that selective distribution of promotional products outpulled school newspaper advertising by two-to-one.
Promotional products, used as dimensionals in direct mail solicitations, can boost response rates by up to 75 percent, according to a study by Baylor University.
Customers reorder faster and more often when promotional products are used instead of coupons. In a study by Southern Methodist University, customers receiving promotional products reordered up to 18 percent sooner than those who received coupons and up to 13 percent sooner than those who received no promotion.
Promotional products effectively reinforce employee sales contests, too. A Baylor University study of month-long sales contests in retail establishments indicates that contests reinforced by periodic distribution of promotional products were cost-effective and outperformed non-stimulated contests by up to 50 percent.
To read the entire study (industry information, statistics, actual case studies, and much, much more), please find below a Microsoft PowerPoint presentation, which you can save to your computer and access at your convenience. "Right-click" on the icon below and choose "Save Target As...".
Promotional Products Association International, a not for profit industry trade organization.